How exciting to share the latest news from our member, Brent Leonesio over at Smell Bent in Los Angeles, California. The Institute for Art and Olfaction has teamed up with artist and provocateur Austin Young for a collaboration unleashing Brent's olfactory prowess in a new edition of perfume called, Accident. The unveiling, along with the event, a feature musical by Austin Young “about and starring everyone else who attends,” will take place this Friday, August 9, 2013, at 9pm at Mack Sennett Studios in Los Angeles. Here's the innovative bottle for the new fragrance. Oh, and that's Brent, with the blue hair.
Brent is an incredibly talented and fun person, and while I've only had the privilege of meeting him online, one look at the perfumes and colors at his website, and, like me, you'll find a fun personality that is Indie through and through.
Here's a bit about Accident, from the press release:
In keeping with their respective practices, Austin Young and Brent Leonesio set out to use the tropes of perfumery as a tool for subversion. In their hands (and with the help of graphic designer Micah Hahn) scent, package design and marketing campaigns become tools with which to reexamine the concepts of beauty, glamour, luxury and mass appeal.
The bottles were hand-transformed by Young in keeping with the style he developed through over 30 years of photographic and experiential arts practice.
For his part, Leonesio set out to find olfactory beauty in unexpected places. He describes Accident as ‘the lingering whiff of gasoline on your fingertips that you can’t stop sniffing; the familiar and the strange; the contrast elucidated when exotic floral extracts hold hands with other-worldly aroma chemicals. Accident is a collision of ideas, a harmonic discord.
Perfume notes include: gasoline vapor, perfume spilled down a bucket seat, safety glass, a smoking tire, a last minute dab of face powder, and the smell of the mechanic who pulls you to safety.
Meet Austin Young on Facebook here.
Learn about Mack Sennett Studios here.
Does this story inspire you to step out of your comfort zone? Paint your hair blue? Collaborate with other artists to create something crazy, unheard of and wonderful? I'd love to hear what you think of this exciting venture! Please leave your comments and inspirational thoughts below!