Starting tomorrow, several of our members' blog feeds will give Google something new and exciting to feed on! IBN has teamed up with our member and fellow #IndieCruise 2016'er, Stacia Guzzo of Handcrafted Honey Bee, to host the Blog Your Brand 30-Day Challenge, where our members are committing to blog every day for 30 straight days, from June 14 to July 13, 2015.
If you are a member of the Indie Business Network who would like to participate, make sure you are a part of our Secret Facebook Group because that's where the action is. (Post a comment below if you need instructions on joining our group. Here is how to join IBN is you are not a member and wish to participate with us.)
Why Is This Important?
It is important that you maintain a blog for your business so that you can increase your organic search engine rankings, expand your sphere of influence, keep your fingers on the pulse of what matters to your customers, and hone your leadership skills.
I have blogged about this a million times, including 10 Reasons Why Every Maker Should Be Blogging.
And here is another reason.
An article in the June 2015 issue of Global Cosmetic Industry magazine entitled Vloggers vs. Beauty Brands points out that bloggers and vloggers are squeezing out the companies they blog about when it comes to search engine results. Why is this happening?
Well, bloggers are blogging about brands more than the brands are blogging about themselves.
So when consumers conduct searches online, guess what they find at the top of the organic results? The bloggers blogging about the companies and their products, and not the companies and products themselves.
I cannot overstate the importance of shoring up YOUR core online marketing. It's great to be blogged about. We all love third party validation.
But the biggest prize is when people search for what you offer and YOU come up. Bloggers go out of business or get bored and stop promoting their sites frequently, and there is no guarantee that a third party feature will be available online for any particular period of time.
The article speaks specifically about UK and French bloggers, but it would not surprise me if the same was true in the US.
It's time to step it up! You can read the article online here.
Time to get busy! Are you joining us? What results have you seen from your blogging efforts? Do you feel the need to step up your game? What are your tips for doing so?