For the November 2020 edition of the Indie Business Book Club, we read 90 Days to C.E.O. by Rochelle Graham-Campbell. This book is combination of engaging storytelling and entrepreneurial tips that is especially useful if you need a CEO mindset adjustment where your business is concerned.
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Highlights from 90 Days to C.E.O
In 10 relatable chapters, Graham-Campbell tells the story of how she grew her business, AllyKay Naturals with a combination of grit and savvy. Sprinkled throughout the storyline are bits of wisdom you can incorporate into your own business, no matter what industry you are in.
Here are a few examples of my favorite ideas shared in the book.
Chapter 2: Entrepreneurship vs. passion projects
I believe that entrepreneurship is a fantastic personal development tool, and even if you never become financially rich from your small business, you are certain to be personally enriched in so many other ways. Graham-Campbell says much the same thing in this chapter about the “deep conditioning” of your life that takes place when you have a business of your own. You have to step up to a whole new kind of plate in order to grow your business. A “passion project” approach must be replaced by a new CEO mindset.
Chapter 7: You're not a babe, you're a leader.
Truer words have never been spoken, and I was so excited when I saw this chapter. I am not a fan of entrepreneurial women self-identifying as “boss babes.” The whole “babe” thing just bothers me, as I believe that calling yourself a babe is the fastest way to be dismissed by your entrepreneurial peers.
There is only one person in my life I want to call me “babe,” and I am married to him.
In order to establish and solidify the mindset needed to secure the future of your brand, you must see yourself as a leader. Can you be playful? Yes. Can you be flirty? When appropriate.
But calling yourself a “babe,” and then offering to sell something of value — well, it just is not a good look.
Chapter 9: Toot your own horn, cheer for yourself. Loudly.
In this chapter, Graham-Campbell reminds us that we need to be our own chief cheer leaders and promoters. Like her, I have empathy — but little sympathy — for entrepreneurs who claim that sales are slow, but the crickets are chirping at their blog or social media outlets.
The confidence to toot your own horn comes over time, but it is very important that you do it even when confidence wanes. It's an integral part of making progress in your business, and in your life.
Who should read 90 Days to C.E.O.?
As an entrepreneur who went from fast food restaurant server to successful beautypreneur who built a long-lasting brand from the ground up, Graham-Campbell is well qualified to share on the subject. Her style is straightforward and accessible, and her story inspires and empowers. If you can use a dose of either, this book is for you.
Buy 90 Days to C.E.O.
Feedback and Share
Did you read along with us? What do you think of this book? What do you think about the “boss babe” advice? How do you feel about now referring to your business solely as a “passion project.” Please share your comments and feedback below.