I’m excited to announce the September selection for the Indie Business Book Club: Craft Business Made Simple: A Practical Guide to Etsy, Instagram, and Craft Fair Sales by Sophie Hartwell. This book is the no-fluff, completely practical guide that takes you from passionate maker to confident business owner. Whether you've never listed a single product online or you've been selling sporadically for years without real growth, this book meets you exactly where you are — and takes you further than you imagined possible.
Written by a maker who built a thriving multi-channel craft business from a kitchen table, this guide shares every hard-won lesson, proven framework, and practical system that the most successful Etsy sellers, craft fair vendors, and Instagram-driven makers use to build businesses worth building.
Here are three powerful takeaways we'll uncover together:
- Find your niche: identify the specific buyer you serve and build everything you do around them
- Email marketing: build the one channel you truly own, with a welcome sequence that converts from day one
- Multiple revenue streams: position your business to benefit from digital downloads, workshops, and memberships
- and more!
As always, we’ll apply what we learn directly to your business so you can move forward with clarity, confidence, and purpose.
Reading Plan
The reading plan progresses in the Indie Business Network Entrepreneur Member Community.
The graphic below displays our easy reading schedule.
About Sophie Hartwell
Sophie Hartwell built a thriving multi-channel craft business from a kitchen table, and this guide shares every hard-won lesson, proven framework, and practical system that she and others have used to maximize platforms like Etsy, physical shows and markets, Instagram and more!
With decades of operational expertise, Sophie delivers actionable insights for entrepreneurs and leadership teams. Her writing simplifies complex systems into practical, timeless business principles you can all learn and benefit from.
Purchase Craft Business Made Simple
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
This book is available in paperback and Kindle on Amazon. It is not available on Audible.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
