No Hard Hat, No Boots, No Business
As rewarding as small business ownership is, sometimes, it stinks. You often have to do the same things over and over for many months before seeing tangible results. You spend more than you plan to spend. You make less than you plan to make. To be successful in small business, you have to be ready for everything. This sign says it all.
Your hard hat is the tough skin you need to stick out the difficult times. Thin skin will earn you a thin profit margin. You have to ignore nay sayers and haters and push forward with your mission no matter what.
Your boots are the hip waders you need to trudge through all the stuff (using the nice word here) that can throw you off mission. At times, you can avoid it altogether. Other times, you just have to put your boots on and wade through it.
There are a lot of people out there talking about how great it is to be Indie and in business. I'm one of them, offering tips and strategies for success. But I also tell it like it is, and here's how it is.
Sometimes, tips and strategies don't work. At those times, and all you can do is refuse to give up, wade through the stuff and let the bricks bounce off your head.
No hard hat, no boots, no business. Remember that.