Episode 46: How I Put the I-N-D-I-E in the Indie Business Network [Podcast]

Welcome to Episode 46 of the Indie Business Podcast! This episode marks a bit of a milestone: it's the first ever in which I am not interviewing a guest. I am not changing the things permanently. I will continue to bring you the best inspirational stories of Makers around the nation, but I am changing things up a bit this week to celebrate Independence Day 2016.


In this episode, which is much shorter than other episodes, I am stepping away from my usual Maker interview format to bring you a timely message that celebrates the spirit of the American independent business owner — the Indie Business owner — the type of business I was inspired to serve nearly 17 years ago when I launched the Indie Business Network.

I am frequently asked to share the story of how I started the Indie Business Network. It has got a few twists and turns to it, so I am going to save the details for another day. For now, I will simply share a bit of the personal mindset I embraced before IBN was born.

The actual occurrences that make up the IBN's story mean little unless they are viewed through the lens of the founder's (me) personal life philosophy. The same things that happened to me before IBN started could have happened to someone else, and their response would have been different. Mine was what it was because of who I am. This podcast reveals more of that than ever before.

Enjoy a bit about my philosophy of life NOW!

Listen to the Audio

Episode Show Notes: My life philosophy

  1. I believe I am called to do specific things in my life journey. (starting at 2:54)
  2. It's my chief responsibility to discover my callings, with an ‘s' on the end. (starting at 3:28)
  3. I must not allow any person to keep me from doing what I feel called to do. (starting at 4:11)

Episode Show Notes: What INDIE Stands For

  1. Independence … from mainstream ideas about the meaning of success …(starting at 5:02)
  2. Newsworthy … and able to serve as an effective media outlet for your own brand (starting at 7:50)
  3. Destiny … is paramount (starting at 8:59)
  4. Income … is integral to Indie Business Network members(starting at 10:06)
  5. Equity … ownership distinguishes Indies from businesses that have given up control of their business to third parties (starting at 11:11)
  6. Celebration of the blessing of life in America … (starting at 12:17)

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.