April 2017 Indie Business Book Club: The Fortune Cookie Principle

I am pleased to announce the April 2017 Indie Business Book Club pick: The Fortune Cookie Principle, by Bernadette Jiwa. Thanks to our book club member, Marilyn Schendel of Ritual Waters in North Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information.

We start reading the new book together on Monday, April 3. Click here to join us in the club for free on Facebook.

If you're not familiar with Indie Business Book Club, click here to learn more about how to participate. The Fortune Cookie Principle is a super book for our group of creative entrepreneurs to read. In order to be successful, we must understand and embrace both the cookie and the fortune.

About The Fortune Cookie Principle

According to the author, every product has two elements: the cookie and the fortune.

The COOKIE is the actual thing you make. It's the commodity, the tangible, the logical reason why people buy your stuff. The soap cleans well. The candle smells good. The jewelry is genuine 14K gold.

But then there is the FORTUNE, and that is where the party is.

The FORTUNE is the real reason people make purchases. It's the result of buying the cookie in the first place. It's that experience, that intangible thing that changes your life in some way. The FORTUNE increases the value of the COOKIE by making the COOKIE more than just a COOKIE.

The FORTUNE is the prize inside, and through reading this book together, we are going to uncover how to bring your FORTUNE to the fore in the mind of your buying customers.

As the author says at her blog, “Marketers spend most of their time selling the cookie, when what they should be doing is finding a better way to tell the story of the fortune.”

Sound good? I think so. Can't wait to dive in with you next week!

About Bernadette Jiwa

Bernadette Jiwa helps companies succeed by building story-driven brands. She has helped hundreds of entrepreneurs and business leaders to understand and articulate their purpose, vision and values on the road to having a plan to articulate their unique value. According to Bernadette, when you build a story-driven brand, everything clicks. You spend less time trying to make people love the things you make and more time making things people love. I couldn't agree more!

Visit Bernadette's website.

Buy The Fortune Cookie Principle

Buy The Fortune Cookie Principle.

Of course, you can also purchase the book at your favorite local book store.

Are you ready? I am. Join the Indie Business Book Club now at this link!

Feedback and Share

What do you know about branding? What would you like to learn? If you are inspired to better yourself by reading and applying the principles in this book, do join us, and feel free to share in the comments below, or share on Facebook, Twitter, and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.