In 3 Really Simple Ways To Spruce Up Your FaceBook Page, I shared how much I like the Reviews Tab at my FaceBook Page. (UPDATE: Unfortunately, Facebook has retired the Reviews Tab option so this post is outdated.) It makes it easy for friends to share positive feedback about the products and services you offer. Here's a video tutorial on how to add the Reviews Tab to your FaceBook Page.
As I discussed in the video, the Reviews Tab application link is here. Once added, ti allows reviewers to rate you on a scale of 1 to 5, and leave detailed comments about how your products and services have enhanced their lives. When they do, it is saved as a Review at your Page, and also appears as a status update on their user profile. pages are great, but only if they actually display reviews. Here are some things to keep in mind when setting up and using your Reviews tab:
- Put something at the Reviews Tab quickly. A Reviews Tab with no reviews looks pretty lame so before you add the Tab, compose an email to send to some of your biggest fans that asks them to leave a review on your Page. Share the direct link to your Reviews Tab so they don't land on your wall and have to hunt for it. You may also want to inquire where you can review their products so you can return the favor.
- Express gratitude. Check your Reviews Tab regularly to make sure you thank everyone who visits and leaves a review. Not only is the polite, but it reflects that you are present and accounted for at your Page, and your presence will help establish your company as a brand leader.
- Be strategic. If someone sends you a private email singing the praises of the product they just purchased, ask them if they would be kind enough to share their feedback at your Reviews Tab. Chances are good they can easily do this just by cutting and pasting, and it's a good opportunity for you to publicly share positive feedback without having to ask for it. Be sure to ask quickly while the positive experience remains fresh in your customer's mind.
Here's one final tip. Take advantage of the window of time after an event to request reviews. For example, the 72 hours after a successful trade show or speaking engagement is a great time to request reviews. The fun time had by all is still top of mind and people likely to be more excited about sharing on the heels of a good experience than they may be several days after when the excitement has worn off.
Question: What points did I miss? If you have a Reviews Tab at your FaceBook Page, how do you use it?