I’m excited to announce the March selection for the Indie Business Book Club: The Art of Gathering: How We Meet and Why It Matters by Priya Parker. This powerful book will help us explore how hosting brand gatherings can transform the way you serve your target customers, and how you can use the events you host to produce endless sales opportunities. At a time when countless brands offer similar products to yours, gathering your unique customer together for events that are purposeful, engaging, and memorable has never been more important.
Drawing on her experiences as an event host, the author takes us behind the scenes of gatherings of all kinds to reveal what to do to make them successful, and what not to do to avoid events that flop. From conferences and business meetings to courtrooms, flash-mob parties, and even an Arab-Israeli summer camp, we'll see how small, intentional shifts can transform ordinary interactions into meaningful, energizing experiences that help your customers choose your products over everyone else's.
Here are some of the things we will learn as we read the book together:
- How hosting in-person and virtual events are the roadmap to increased sales and customer loyalty
- Why including elements of community into your business strengthens customer relationships and deepens brand connection and loyalty
- What you can do to easily foster a genuine sense of belonging that supports your sales goals
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
About Priya Parker
Priya Parker is an author and the former executive host and producer of the New York Times podcast, Together Apart. She is an an advisor to leaders and organizations.
Purchase The Art of Gathering
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
