Our November 2022 Indie Business Book Club selection is Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa. The book is under 100 pages and can be read in an afternoon. It's mainly about how to position your ideas to resonate with your target customers in ways that influence them more inclined to purchase what you have to offer.
Everyone's product solves a problem.
But not everyone knows how to effectively communicate what problem their product solves, so people will be more likely to make a purchase.
This book inspires you step into the shoes of your customers and be empowered to build out the story you need to tell in order to create and nurture the deep relationships that lead to repeat sales.
What you'll learn …
In addition to enjoying a fresh and affirming entrepreneurial perspective, here are some of the things you'll learn by reading this book with us:
- the connection between love and sales
- how to simplify your marketing (love) message so it is easier for people to digest, relate to, and remember
- who you need to be (not what you need to do, but who you need to be) in order to create an effective sales ecosystem
- … and so much more!
The reading plan progresses is in our private Entrepreneur Members Facebook Group.
The graphic below displays our easy reading schedule.
About Bernadette Jiwa
Bernadette Jiwa began her writing career as a blogger and non-fiction writer. She is the author of several books, including The Fortune Cookie Principle, designed to help small businesses market more authentically and effectively. Bernadette began her writing career over a decade ago with her non-fiction books, and recently turned her attention to the fiction genre. She and her family live in Melbourne, Australia.
Buy Marketing: A Love Story: How to Matter to Your Customers
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.