I’m excited to announce the October selection for the Indie Business Book Club: Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness by Elaine Pofeldt. Elaine offers her blueprint for getting a running start with your microbusiness — that is, a business with no more than 20 employees, including yourself.
In this book, Pofeldt profiles nearly 60 microbusinesses that have all reached seven figures in annual revenue without losing control or selling out. She also includes the results of a survey with the founders of 50 seven-figure microbusinesses that got to seven figures with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.
Here are three powerful takeaways we’ll uncover together:
- Find your niche: identify the specific buyer you serve and build everything you do around them
- Email marketing: build the one channel you truly own, with a welcome sequence that converts from day one
- Multiple revenue streams: position your business to benefit from digital downloads, workshops, and memberships
- and more!
If you want to learn about micro-entrepreneurship from real-life case studies and examples, this is a great book to read and study. As always, we’ll apply what we learn directly to your business so you can move forward with clarity, confidence, and purpose.
Reading Plan
The reading plan progresses in our private group. If you are a member but not participating there, you can request an invitation at Indie Business Network Entrepreneur Member Community.
The graphic below displays our easy reading schedule.
About Elaine Pofeldt
Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. Her books are a collective crash course on the best practices of entrepreneurs who are running seven-figure businesses with tiny teams. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, Millie, and many other business publications. She has also contributed to the Economist Intelligence Unit.
Purchase Craft Business Made Simple
Buy this and other Indie Business Book Club picks at IBN’s Amazon shop.
This book is available in paperback and Kindle on Amazon. It is not available on Audible.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let’s do it.
Join us!
If you’re not familiar with the Indie Business Book Club, you can click here for more information.
If you’re not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
