Starting 2011: My Core Values

Happy New Year! I have many things to be thankful for and look forward to. I'm planning to spend the day doing whatever comes to mind (and Family Business Focus), but I want to share this with you first.

2011 Values

It's a graphic representing my core values. I have always lived my life according to a core set of principles, but this post from my friend Anne-Marie at Brambleberry inspired me to create a graphic to illustrate them. Here's what each of the seven values means to me:


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  1. Praise. I am a Christian. I strive to think and behave in ways that reflect and praise my creator. Everything in my life is centered around this aim.

  2. Passion. I am fiercely passionate about IBN and its members. Every piece of work I do is in service to my INDIEs.

  3. Hard work. I like producing. I work hard to obtain results. I welcome hard work.

  4. Family. My husband, my children, my mother and my brothers are the immediate human concerns in my life. Nothing matters without them.

  5. Respect. I extend respect to every person I meet. I respect myself, and I surround myself with people who respect me as a business leader, a woman, and a friend.

  6. Achievement. There is no feeling like the one that comes with setting a goal and achieving it. I am addicted to achievement. As vices go, I suppose it's a good one to have.

  7. Fun. My family, close friends and most of my members will tell you that I can be a little bit crazy. I don't take myself too seriously. I love having fun.

So, there they are. My core values.

What are yours?

PS: Don't forget to join me and my family at noon EST today for Family Business Focus!

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.