Last week, I delivered the keynote address at the Conference of Handcrafted Soap Makers in St. Louis. While there, I met with Susan Ryhanen of Saipua in New York. Susan (pictured, left, with Sima Dadamiya of Jumana Handmade Products in the United Kingdom) is a member of the Indie Beauty Network and a savvy trade show veteran. Saipua's soaps have been featured in Martha Stewart's Blueprint Magazine, Lucky Magazine, and even on NBC's Today Show. My favorite is the Green Tea Soap, made with real green tea leaves.
If you're a retailer looking for some high quality gift soaps to carry in your store, you can meet Susan (and her soaps) at the Extracts trade show in August, order at her website, or visit her store in Red Hook, Brooklyn, where she and her daughter Sarah also carry a unique array of fresh flowers.
At the conference, Susan's presentation on how to make the most of a trade show appearance was fabulous, and she graciously gave me permission to share some of her best insights with you. So read on for some great trade show tips.
li>First, take a positive attitude. Trade show work is challenging and there will be enough complaining about one thing or another from other exhibitors. Take the high road and focus on the positive, and you and your business will be all the better for it.
Susan says you never have a second chance to make a first impression so assemble your entire booth at home or in your office before you pack for the show. This way, you can inventory everything and make sure you take it all with you, minimizing the chance that you'll forget something.
If these tips were helpful, feel free to post a comment. If you have some tips to add, do that too!