Last month, David Meerman Scott, author of World Wide Rave was my guest on the Indie Business Radio Show. During the show, David provided some great tips and insights into how small and independent business owners can successfully use the Internet to create and maximize buzz about their products and services. I have enjoyed reading the book, and in this video, I share some of the things I like best about it.
(If you are reading this post via email or an RSS reader and can’t see this video, then click here). Written details follow for those without access to the video at this time.
“World Wide Rave” is an easy read and each chapter is meaty in and of itself. I like that in a book because it means I don't have to read the entire book to get something out of it. Some of my favorite things about the book include the following:
- Real World Examples. David's book includes details and stories of real people who have used specific strategies to start a world wide rave. Each example includes concrete things you can do to create buzz within your own particular budget.
- Discussion of E-Books. As he did on my radio show, David discusses e-books in some depth. He shares how he uses e-books to keep the buzz alive about what he's doing and offers instructions on how you can use the Internet to make an e-book available to people who will download and share your information with the world. David says there's more to it than just throwing your best thoughts together in a downloadable format, and he shares generously from his own experience and that of others.
- Discussion of Video. Like me, David is a strong believer in the power of video. This book breaks down the significance of video and reassures you that you don't have to spend a ton of money to make effective videos that people will watch and share with others. The section in this book on video is a helpful overview of how video can help just about any business create its own community of raving fans.
Question: What are you doing to start and manage your own world wide rave?!