I am pleased to announce the March 2017 Indie Business Book Club pick: The 22 Immutable Laws of Branding, by Al Ries and Laura Ries. Thanks to our book club member, Rolande Sumner of Butter Angels in South Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information.
We start reading the new book together on Monday, March 6. Click here to join us in the club for free on Facebook.
If you're not familiar with Indie Business Book Club, click here to learn more about how to participate. The 22 Immutable Laws of Branding is the perfect book for our group of creative entrepreneurs to read. We all have a brand to create, promote, protect, and nurture.
Indie Business Book Club
About The 22 Immutable Laws of Branding
According to the authors, a brand is a proper noun just like a person, place or thing. A brand conveys a single proposition about a particular product or service. For entrepreneurs, the power of a brand is that it can positively influence the purchasing behavior. If a brand can positively influence purchasing power, then it can also negatively influence purchasing power, right? This makes it imperative that all entrepreneurs have a solid understanding of what a brand is, and the processes and activities required to positively influence the purchasing behavior of our target customers.
About Al Ries and Laura Ries
Al Ries is an advertising, marketing and branding strategist and the author of several books, some of which he co-authored with is daughter, Laura. In 1994, Laura founded Ries & Ries, a consulting firm with her father. The two of them travel the world teaching branding strategy and the fundamental principles of marketing.
Buy The 22 Immutable Laws of Branding
Of course, you can also purchase the book at your favorite local book store.
Are you ready? I am. Join the Indie Business Book Club now at this link!
Feedback and Share
What do you know about branding? What would you like to learn? If you are inspired to better yourself by reading and applying the principles in this book, do join us, and feel free to share in the comments below, or share on Facebook, Twitter, and LinkedIn.