When I quit my corporate job to start my business, the first thing I did was call the vice president of public relations at the company I was leaving and ask her how to get good PR. She referred me to a veteran in the industry who broke the devastating news that my business was not newsworthy. I had great ideas, she said, but in order to appeal to the media, I had to back them up with some substance that was worthy of an appearance between their very expensive pages. That was then. This is now.
Question: If print magazines are dying, how are you planning to get the word out about your products and services to the masses? Do you believe that The Media Is Y-O-U?
