A Constant State Of Beta

It's not really that hard to start a business. Anyone can muster the know-how and enthusiasm to think of something to sell, establish a good brand name, set up a decent e-commerce website, file a few papers with the state, and get things going. One reason why it's difficult to go beyond those first few steps for any appreciable period of time is that today, business can only thrive if it's in a constant state of beta.

Everything has to be solid, yet fluid; predictable, yet surprising; consistent, yet invigorating. The core must be strong, yet it must be able to expand and contract with ease. To quickly and efficiently cast off the old and make room for the new.

Successful entrepreneurs thrive in a constant state of beta. This is simultaneously exciting and terrifying.

It's exciting because new ideas, relationships, and technologies are necessary to pave the way for new and profitable opportunities.

It's terrifying because new ideas, relationships, and technologies can cause you to lose your shirt.

And like Forrest Gump said, “You never know what you're going to get …”

It's a risky, right? It's risky not to embrace new new ideas, relationships, and technologies. But it's riskier not to. The choice is yours. And mine.

If you've followed me and my blog for a while, you already know which one I choose regularly. I thought I'd share a few tips to help you and your business do the same.

Take cues from others. Chances are good that you're not the first person to face similar changes, so scour the Internet to find people who have navigated similar waters.

Success leaves clues. Don't reinvent the wheel unless you have to. Find out how others have done it and take your cues from them.

Get support from your posse. Invite friends, family, customers, employees, virtual assistants, coaches (yes, you may need to hire one …), and supporters of all kinds to help facilitate the vision as you move forward.

Navigating a constant state of beta alone is the best way to ensure your eventual drowning. (Write that down somewhere …)

I'm about to undergo an exciting season of change in my business and personal life. It won't be the first time, and I'm really looking forward to it. While I don't know every detail of what lies ahead, I am planning as much as possible for a series of smooth transitions.

And part of the fun will be bringing you along with me, if you will come.

But back to the beta thing —

Question: Are you leading your business through a constant state of beta? I'd love to hear your thoughts and experiences. And thanks.