Why Every Maker Needs an Email List

Every Maker and Handmade Entrepreneur needs an email list. There is no doubt about that. If you want your products to sell, you need to spend at least as much time making them (maybe more, depending on the stage your business is in), as you do marketing them. The easiest and least expensive way to do that is via email. Many Makers come to me asking how to increase sales. You may think I … [Read more...]

What I Have Learned in 15 Years of Blogging

It's hard to believe that I have been blogging here at Indie Business Blog for 10 years. Here is my first Indie Business Blog post. By the time I published that post, I had been blogging elsewhere for five years. I maintained a "journal" at IBN's first website, before the term "blog" even existed. Afterward, I blogged at a now-defunct DonnaMaria.com site (which will be re-launched in the near … [Read more...]

The Value of Asking for Help

It always saddens me to see a person struggle alone for an extended period of time, without asking for help. If you watch someone do this, you will see frustration written all over their face. You will often hear strings of curse words. There is lots of grumbling and frequently, there is also blaming someone or something else, or worse, explaining the current bad luck by concluding that it's a … [Read more...]

How to Compete Well

If you have been in business for even a day, you know that your products are probably not the best ones on the market. You may also know that there are lots of people who are serving in the same niche as you, and maybe even doing a better job than you. You know all of this because, thanks to new technologies, everything is out in the open in business today. You can clearly see what everyone else … [Read more...]

Do These Things to Lead a Successful Facebook Group

Now that you know how a branded Facebook group can help your business grow, it's time to learn how to lead a successful Facebook group, so it produces the results you want. Leading a successful Facebook group is not complicated, but it requires a good bit of thought. If you've ever been a part of anything that involves a lot of people online, you also know it takes a strong and consistent … [Read more...]