I am pleased to announce the May 2017 Indie Business Book Club pick: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne. Thanks to our book club member, Andrea Laurence of Catalyst Body Coaching in Sydney, Australia, for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information.
We start reading the new book together on Monday, May 1. Click here to join us in the club for free on Facebook.
If you're not familiar with Indie Business Book Club, click here to learn more about how to participate. Blue Ocean Strategy is the perfect book for our group of creative entrepreneurs to read because it stands for the proposition that the traditional approaches to winning in business are no longer relevant.
Indie Business Book Club
About Blue Ocean Strategy
According to the authors, your business can operate in a blue ocean or a red ocean.
If you are in a red ocean, you are struggling to keep up with the existing competition in an established market. You do what is expected of companies that are competing in that market. You are constantly fighting for market share. Your life is a never ending effort to keep up with everyone else, and to somehow do it better, faster, less expensively, and more profitably than them.
If you are in a red ocean, you are participating as opposed to competing. You put your resources into becoming a market unto yourself, and less resources into competing in the smae market everyone else is competing in. Instead of trying to nibble a piece of a big pie, you bake your own pie and you get to eat the whole thing.
Here's a video to illustrate the point.
Which ocean do you prefer?
About W. Chan Kim and Renée Mauborgne
Renée Mauborgne is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. She was named among the world's top 5 best business school professors in 2013 by MBA Rankings. Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008.
W. Chan Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus and the Journal of International Management recognizes him as one of the world's most influential academic journal authors in global strategy. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
Buy Blue Ocean Strategy
Of course, you can also purchase the book at your favorite local book store.
Are you ready? I am. Join the Indie Business Book Club now at this link!
Feedback and Share
What do you know about branding? What would you like to learn? If you are inspired to better yourself by reading and applying the principles in this book, do join us, and feel free to share in the comments below, or share on Facebook, Twitter, and LinkedIn.