Commentary And Analysis: The FTC’s Blogger And Social Media Advertiser Guides

Last week, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…

Don't Get Caught Napping While Laws Affecting Your Business Are Being Discussed!

I read an interesting post today at the the CPSIA Comments & Observations blog. Maintained by Richard Woldenberg, chairman of Learning Resources, a manufacturer of learning toys and hands-on classroom educational materials, the CPSIA Comments & Observations blog tracks activity with regard to the Consumer Product Safety Commission’s (CPSC) implementation of the Consumer Product Safety…

Head of Interactive Advertising Bureau Challenges New FTC Rules

Yesterday Randall Rothenberg, head of the Interactive Advertising Bureau, published an open letter to Jon Leibowitz, Chairman of the Federal Trade Commission highlight what he calls “a grave concern” with regard to the new Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). In particular, Rothenberg says that the Guides are unconstitutional because…

Unnecessary Laws, Not Lack Of Funding, Are Destroying America's Small Businesses

In his December 12 weekly address, President Obama continued to point out the failures of financial institutions and their leaders, and once again lamented that so many small businesses have closed their doors over the past several months. He also expressed his intention to push banks to give small businesses access to lending “they desperately…

An Open Letter to the Chairman of the Federal Trade Commission

[This letter is being sent via fax to Chairman Leibowitz today.] The Honorable Jon Leibowitz Chairman Federal Trade Commission Dear Chairman Leibowitz: I am the founder and CEO of Indie Business Media, and the Indie Beauty Network, a trade organization representing 800+ small health, beauty and lifestyle companies. As an advocate for small and independent…

Commentary And Analysis: The FTC's New Blogger And Social Media Advertiser Guides

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…