Introducing Content Calls

Content Calls are here! Based on conversations with you, our members, I saw the need for a member benefit focused specifically on helping you create the kind of engaging and consistent content that would attract and resonate with your target audience. Content Calls is that service, and it starts right now!

After nearly 20 years of steady, consistent content creation via video, podcast, phone call, webinar, blog, and social media, I can personally confirm that the single most important thing you will do to gain more customers is produce more content.

This is especially true for those of you wanting the Internet to deliver new customers and new sales.

You cannot expect the search engines to deliver organic prospects to you if all you have is a great product and super product photos. Everyone has a great product. Most people have super product photos, and product photography prices continue to decline.

In order to make your products stand out, you need to be able to produce something that no one else is producing. Yes, you can buy ads, and they can and do work.

But if advertising is not in your budget, or you just don't want to go that route, or your want to enhance your advertising dollars by sharing ideas and information that is not so sales-y, then roll up your sleeves and let's get busy creating content!

Introducing Christine Laureano of Ba6 Marketing

Here is what Christine has to say about the importance of attending IBN's Content Calls:

Writing copy, writing good copy that will impact a business’ bottom line, up their game in the eyes of their customers and continue to convert isn’t for the faint of heart or the creative writer. It’s the word scientist that understands the “conversation” that needs to be written in order to engage a reader.

We don’t write for literary approval. We write for the conversations that are happening in people’s heads.

Copy is written to attract, engage and bring a reader to action. Content is written to convert people into customers.

How to Participate in IBN's Content Calls

Of course Content Calls are available only to members of the Indie Business Network. If you are not a member, you can join here. Each month, you'll get an announcement via email and in our private member Facebook group so you'll always know the date and time for each call. Get your content strategy questions ready!

Don't miss this chance to have me and Christine personally analyze your brand presence and share tips and strategies you can use right away to uplevel your business.

I am so excited about our Content Calls! I know they will help so many Makers and Creative Entrepreneurs up-level their brand presence so more people can discover and buy your products. The fun happens every month, so get ready! Feel free to tell a friend or share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.