4 Ways to Create Content Without Completely Losing Your Mind

On this episode of the Maker Mastermind Show, I was asked to share some of my best content creation ideas. This question is very frequently asked because we are bombarded today with a dizzying array of ways to connect with customers and prospects through the content we create. It's overwhelming if you try to embrace every little thing, so my challenge in this episode was to share how I manage to use several content platforms effectively without going crazy.

Before diving into the meat of this topic, I want to first zoom out and share that my content production philosophy is based on my strong belief that you must be an entrepreneurial multiplier. What this means is that you must figure out how to do something one time, and get several uses for it. I share examples in the video.

Four Ways to Create Content Without Completely Losing Your Mind

The first part of the video is an announcement about the return of the Indie Business Book Club. You can skip that and go straight to the content by forwarding to 8:25.


  • Talk to one person. Aim your content at one person and one person only.
  • Master on one social media outlet at a time. Start with the social media outlet you think will be the most effective for you. Add others, one at a time, as you master them.
  • Be consistent. Do things with regularity and as part of a routine. The more routine you have in your business, the less time you have to waste thinking about what you should do next.
  • Republish content. Republish your best content to different outlets.

Questions for discussion and sharing

After you watch the show, I’d love to hear from you in the comments below. Feel free to share as much detail as you can, especially if you have a question. I'd love to help further if needed. Plus, your unique story could be just the encouragement someone else needs to take the next confident step on their own entrepreneurial journey.

Thank you for watching, sharing, and participating in the Maker Mastermind community!

What do you think of the advice shared here? Are you an entrepreneurial multiplier? Do you re-publish content to multiple platforms? How does that work for you? Leave a comment below and let me know.

Want more?

Join me every Monday at 12:30pm for the Maker Mastermind Show in the Maker Mastermind community on Facebook.


If you liked the information in this article, there's more where this came from! Subscribe to my weekly entrepreneur mentor newsletter at this link.

If this article has inspired you, or if you have friends who love local and artisan made products, please share this on Facebook, Twitter and LinkedIn.

FaceBook Comments


About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.