How to Fix Your Business, with Melinda Emerson

Recently, I served as a speaker at Melinda Emerson's Reinvention Weekend. The photo here was taken at the cocktail reception the night before the start of the conference. My topic as a speaker was How to Launch and Grow a Product-Based Business. At Reinvention Weekend, Melinda, also known as Small Biz Lady, delivered a great keynote presentation, which doubled as the public unveiling of the details about her upcoming book entitled Fix My Business: a 90-Day Plan to Get Back Your Life and Reduce Chaos In Your Business.

Melinda's book will be available for purchase in 2018. Meanwhile, I thought I'd share an overview with you. Of course, there is no way to cover everything you need to know about fixing your business in this article, but Melinda's presentation at the conference delivered a delicious foretaste of the goodness to come. Until then, you can marinate on these steps to fix your business, from Melinda Emerson.

Fix Your Business: 12 steps from Melinda Emerson

  1. P-reparation

    Get ready for success. Define what you want to do before you start doing it. A period of preparation can avoid a whole lot of problems down the road.

  2. P-urpose

    Clarify your value to the market in advance of starting your business. Make sure your business fulfills a specific purpose so you're not twisting around in the wind trying to figure it out later.

  3. P-eople

    Many small business problems are really people problems in disguise. Minimize your people problems by surrounding yourself with the right people. And remember, if you have terrible employees, your employees might have a terrible boss. Make sure you are growing your personal leadership skills so you can avoid being that boss.

  4. If you have bad employees, it might be because your employees have a bad boss, says @smallbizlady.Click To Tweet

    Melinda Emerson, Small Biz Lady

  5. P-rofit

    Don't be a volunteer in your own business. You may have a passion, but your passion needs to have a profit center.

  6. P-rocesses

    Document and record things that happen in your business so that you can eventually create systems to ensure you are not the only one working. Don't be a bottle neck in your own enterprise.

  7. P-roductivity

    Use automation as much as you can for things like email marketing, sales funnels, and social media. Eliminate as many manual processes as possible so you can focus on what needs your real attention and focus.

  8. P-erformance

    It's important to measure how things are performing in your business so you know if you're getting results from your investments of time and money. For example, Google Analytics will tell you about the sources of your website traffic so you can focus your efforts on engaging people coming from those sources. Monitor sales numbers and marketing investments so you can do more of what delivers results and less of what does not.

  9. P-roducts

    Know exactly what you are selling, and to whom. Claim your strip of land on the Internet. Stake out your territory and make sure you are relevant to the conversation at all times.

  10. P-resence

    Manage your online presence well. Be consistent in your message so you can become known as a trusted source for whatever it is you have to offer. That's how you become known for something.

  11. P-rospects

    Website traffic is great, but it's not enough. You must have a way to convert the prospects who visit your site into the customers you need to serve and grow.

  12. P-lanning

    Clarify what you need to improve and get to work on those things with urgency and intention.

I know that's only eleven steps, and I said there were twelve of them. Somehow I missed one, but it's just as well because you need to purchase Melinda's book in 2018 when it comes out anyway. Make sure you do that … I know I will!

Get More of Melinda

Make sure you listen to Melinda's small business wisdom on the Indie Business Podcast at this link.

You can also follow Melinda on Twitter and visit her website to make sure you are the first to know when her new book is available to purchase.

What do you think of Melinda's advice? Any guesses on what step twelve is? If you like this advice and have a friend or business colleague who may benefit, please feel free to share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.