If you didn't know it already, content is king when it comes to attracting people to your business. Whether it's a business card, an e-commerce site, a blog, or an ad on the side of a bus, if the message isn't crafted to attract the kind of customer you want to do business with, then it's wasted content.
And if content is king, then Personality Is Princess. These days, it's not only content that matters, but the personality behind that content matters too. There's a big difference between a website that's big on content but small on personality, and one that is big on content and supported by a clearly defined human being.
While you don't have to be Miss Congeniality in order to achieve your business goals, you do have to find ways to put a bit of your personality out there.
Who you are and how you express yourself as a small business owner is just as important as what your products and services are and how they can enhance people's lives. You may be quiet and demure by nature, or you may be boisterous and talkative. Either way, more and more, people want to know about the person behind the small business they are dealing with.
Weaving your personality into your content may be new and frightening, but if you start with small things like short blog posts and 140-character Tweets about things you are passionate about, you will soon experience a positive and profitable connection between your content and your natural personality.
Question: What do you think? Is making your personality available to strangers a bit daunting? Have you noticed a connection between how your small business performs based on whether or not you inject your personality into your marketing outreach? Please share your thoughts and the creative ways you use to connect your content with your personality in the comments section below.