This week, I am reading Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin. I'm about halfway through and enjoying every page of it. One of the things the book is confirming is my decision many years ago to focus on a specific target market, engage the people in that market and then be of service to them. This is very different from trying to be everything to everybody. It's also very different from simply making money. I suppose I could prioritize both of those things more, but it wouldn't be nearly as much fun or as fulfilling. After all, Indie Beauties are my family.
Earlier this week, my decision to pursue my passion in the industry I love was once again confirmed when new Indie Beauty Network member Valerie Rice (pictured) of soon-to-launch Piper Tate joined IBN. She told me how excited she was to become one of hundreds of men and women who, like her, are creating unique, high end products and services, not for the masses, but for people who want to purchase and enjoy really special personal care products.
Here's what Valerie said about how excited she is to join IBN:
I am thrilled to be an IBN member! Before joining, as a new entrepreneur, I often felt overwhelmed with all of the logistics of launching, marketing and running a small beauty business. Now I know that I'm part of a supportive and incredibly knowledgeable community that wants my business to prosper. With a diverse array of tools such as networking, promotional opportunities and discounted supplies, I feel confident taking my business into the competitive marketplace. dM has been a fabulous resource with an aptitude for creating community. What a renaissance woman, she's done it all, and so well!
Valerie's comments warmed my heart and confirmed my place in the universe. Leading the Indie Beauty Network is my passion, my life's work. And while Valerie's compliments about my work are appreciated, if they are deserved, it is only because I am in the unique position of reflecting the passion and creative spirits of the hundreds of Indie Beauty Network members it is my privilege to serve.
It's not only my light that Valerie sees. It's the collective light of all of Indie Beauty, and her, and also the people each of us attracts as we live out our life's purpose to enhance people's lives every day.
It's moments like these when I know, without a shadow of a doubt, that I am right where I am supposed to be. Thank you for sharing this time with me.
Question: Do you ever have moments that confirm that you are doing precisely what you are supposed to be doing in your life and your business? I know you do! Please share it with us!!