4 Ways to Improve Your Business When Sales are Slow

On this episode of the Maker Mastermind Show, I was asked to share some ideas to help you be productive when sales are slow.

Of course it stinks when sales are slow, but you can turn that frown upside down and use the time to your advantage. Here are four ways to do that.

4 Ways to Improve Your Business When Sales are Slow

Go straight to the content by forwarding to 4:15.


Don't have time to watch right now? Here is an overview of the tips I shared.

  • Rest and rejuvenate. Take the opportunity to relax and take a deep breath
  • Update and tweak your website and social media. Update product descriptions and photographs, revise your social media presences to make sure they are up to date, etc.
  • Nurture your email list. Where can you improve your list building and retention statistics.
  • Call some of your best customers. Let them know you care, ask them how you can serve them better. Express your appreciation for them … (and you could possibly be rewarded with a testimonial or two!)

Resources in this episode

Do-it-yourself public relations for small business owners: HARO
Book: The Power of Free Publicity
Sales training: How to Sell When You Don't Know How to Sell (members only)

Questions for discussion and sharing

After you watch the show, I’d love to hear from you in the comments below. Feel free to share as much detail as you can, especially if you have a question. How do you maximize your time when sales are slow? I'm excited to hear more about your unique story.

Thank you for watching, sharing, and participating in the Maker Mastermind community!

What do you think of the advice shared here? How do you make slow sales times more productive? Leave a comment below and let me know.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.