Jennifer Hardaway of KleanSpa to Speak at #IndieCruise 2013

I am thrilled to share that IBN member Jennifer Hardaway, aka “The Scentual Mixtress,” of KleanSpa in Burbank, California, will join us on #IndieCruise 2013 as a speaker and fellow MasterMinder. The theme for #IndieCruise 2013 is Conceive! Believe! Achieve!, making Jennifer's topic of How To Expand Your Brand Through Mindful Collaboration especially fitting for our once-in-a-lifetime trip to Cozumel and Belize.

jennifer hardaway and indiecruise

Jennifer is an artist, a vocal performer and entrepreneur who owns KleanSpa, a brand of sugar scrubs and other bath and body products that are sold online and nationwide. Jennifer is also the brains behind the Mobile Mixtress, offering scent blending parties throughout southern California. She has partnered with boutiques and Indie retail outlets to host blending bars where people can can create their own signature scents. Jennifer has grown her business in large part by collaborating with others on events that result in new opportunities for business growth (and more fun, of course!).

How To Expand Your Brand Through Mindful Collaboration

Once you have a strong core following and a bit of brand recognition in your niche, it's time to consider partnering up with other similarly situated and successful entrepreneurs to create profitable and fun collaborative projects that create new income streams and brand awareness. Known in the traditional business world as “partner marketing,” mindful collaboration involves embracing the right opportunities and the right people so you can create cost-effective ways to grow your business, even in the toughest and most unpredictable economic conditions.

Jennifer will discuss how to find the right partners, how to know whether or not an idea is a winner, and how to structure an arrangement that benefits everyone and spreads the costs in a fair way. She'll also discuss how to avoid big mistakes as you create these business arrangements. The MasterMind sessions will include break out sessions where we work together to massage new ideas you can put into motion the minute you are back on dry land!

About Jennifer Hardaway

Jennifer is an entrepreneur, vocal artist, perfumer and cosmetics manufacturer who has been a member of IBN since she launched KleanSpa in 2005.

KleanSpa combines fragrances and flavors reminiscent of the sweet-and-tart Jolly Rancher candies of Jennifer's youth, with Zen-inspired aromas like Thai Lemongrass, Ginger Tea, and Bamboo Sugar Cane to evoke images of yoga, meditation and spiritual retreats. Jennifer invites all scent lovers to join her on an exotic journey of fragrance discovery that, as she says, “dips into exotic oils, butters and perfumes, and consistently delights you and your skin!”

Jennifer will share her story and help you understand how to create mindful collaborations with other entrepreneurs so you can take your core line of products and ideas and to a whole new level.

MasterMinding And Fun

In addition to Jennifer'ss presentation, as we always do in #IndieCruise, we will dive into each other's hearts to facilitate the revelations we all need to intentionally merge our talents and gifts with the business acumen needed to be simultaneously profitable and personally fulfilled. This combination is so critical to your well being!

Liberty of the Seas

All of this life changing fun will take place aboard Royal Caribbean's Liberty of the Seas, a family-friendly luxury cruise ship with tons of spa and fitness activities, star studded entertainment and three delicious meals a day.

The newly renovated ship is packed with phenomenal on-board experiences, including a broadway musical, first run movies under the stars on the upper deck, wine tastings, several pools, hot tubs and jacuzzis, rock climbing walls, boxing ring, water park, mini golf course adults only whirlpool extending 12 feet beyond the side of the ship overlooking crystal blue waters — and so much more!

(I don't think I'll sleep the whole time — can't wait!)

At the end of each day, which will include opportunities for excursions among ancient ruins, snorkeling, spa and scuba, we will gather at late dinner to wind down and share the excitement of the day, and get a chance to support and know each other even better. This is one of the most fun parts of #IndieCruise because we all relax and unwind together and share what we will apply to make our businesses the best they can be in 2013 and beyond!

The support and relationships fostered on #IndieCruise are like nothing you have ever experienced before.

Join Us!

#IndieCruise MasterMind 2013 will set sail February 2-7, 2013 for a 4-Night Ft. Lauderdale to Cozumel to Belize cruise aboard Royal Caribbean’s Liberty of the Seas.

We invite you to join us! You know you wanna … Register now by clicking here, or call Gary Whitehurst at 800-668-6414, ext. 150. Once you register, we will invite you to join our private #IndieCruise FaceBook Page, where we support each other all year long.

Check out our #IndieCruise video.

Learn more about Jennifer and KleanSpa by visiting her website here.


The best virtual coaching and mentoring for small business is at Indie Beauty Network. Click here to connect at our social network.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.