Welcome to Episode 3 of the Maker Mastermind Show (formerly the Artisan Made Show). If you missed the first two episodes, you can catch them here and here. In this episode, I and my co-host, Christine Laureano, interview Adora Winquist of Adoratherapy in Asheville, North Carolina, and she answers the question when did you stop making stuff and start making money?
Adora had been making stuff for several years when, as a single mom with a need to provide for her children on terms that could work for her, she decided to stop making stuff and start making money. After a significant mindset shift, she decided to begin to move her business from doing great work and making great things to doing great work and making great things, and getting paid for it. The evolution has not been without its challenges, but it has been life changing. You will be inspired by Adora's story.
What You'll Discover in This Episode
• The importance of knowing our why before you start figuring out your how
• How Adora went from hobbyist single mom to selling products to Whole Foods Market (and beyond)
• How Adora creates marketing content that resonates with her target market
• What steps to take to make sure that your brand message actually resonates with your customers
• How to make it easy for buyers to make positive purchasing decisions
• Why it's important that your products touch prospective buyers from an emotional perspective
Adora Winquist, Adoratherapy
Join the Conversation
My favorite part of hosting the Maker Mastermind Show is engaging in the business building and thought provoking conversations that result. After each show, I ask one question. This week, it is:
Question: How do you ensure that your brand message is on point and clearly resonates with your customers? You can leave your comments and thoughts below.
Explore Additional Resources
In this episode we mentioned one resource:
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