Maker Mastermind Show: Episode 7: Pooka Pure and Simple

Welcome to Episode 7 of the Maker Mastermind Show. If you missed previous episodes, you can binge watch them here. Be sure to join the free Maker Mastermind group on Facebook so you can join us live for the next show, and be entered to win prizes and/or get discount codes on the artisan made products you love. In this episode, I and my co-host, Christine Laureano, interview Dawn Fitch of Pooka Pure and Simple in Orange, New Jersey. Watch as Dawn shares her best business tips, and of course, answers the question: when did you STOP MAKING STUFF AND START MAKING MONEY?

Dawn, a graphic artist by trade, launched Pooka after significant health challenge led her to follow her doctor's advice to change careers and do work she truly enjoyed. Instead of changing careers, Dawn created one, and launched Pooka Pure and Simple nearly 16 years ago. After starting out making stuff, Dawn has grown Pooka over the years to be financially successful, largely using social media. Not only that, she has used her business to build a solid personal brand that has been featured in magazines (including several cover features), authoring books, and a speaking career. In this episode, you will discover that Dawn is a true entrepreneurial multiplier. You will be inspired by Dawn's story.

Use only one or two social media outlets, and make sure your target market is there.Click To Tweet

Dawn Fitch, Pooka Pure and Simple

What You'll Discover in This Episode

• How to create your brand story
• The core importance of your email newsletter
• The importance of using social media to tell your brand story and connect with your target market
• Free video apps that will help you easily create videos to share on social media
• A great smoothie recipe (who knew?)
• How to get started on a running program
• and so much more from Dawn!

If I could use just one social media outlet, and no others, I would choose Twitter.Click To Tweet

Dawn Fitch, Pooka Pure and Simple

Explore Additional Resources

In this episode we mentioned several resources:

Dawn's website: Pooka Pure and Simple
Dawn's books: S Factor and Moving Through Opened Doors
Email marketing apps: Constant Contact and MailChimp
Video app: VivaVideo on Google Play and on iTunes
Publishing: 48 Hour Books
Social media: Twitter and Instagram
Running shoes: Asics and Brooks
Running app: Couch to 5K on Google Play and on iTunes
Magazine: Willow and Sage
Digital deals: Appsumo
Entrepreneurial training and networking for Makers and Handmade Entrepreneurs: Indie Business Network (join here)

Smoothie Recipe

1 handful of spinach
1/2 mango
1/2 banana
1/2 cup coconut milk

Mix it all together in your favorite blender, and enjoy.

Follow Dawn and Pooka Pure and Simple

Visit Pooka Pure and Simple, and follow Dawn on Twitter and Instagram.

Follow Christine and Ba6Marketing

Visit Ba6 Marketing, and follow Christine on Twitter.

Subscribe to the Maker Mastermind Show

If you have enjoyed this episode of the Maker Mastermind Show, subscribe on Youtube and join the Maker Mastermind Facebook group community.

Need More Support?

If you want solid advice and support to help you build your Maker brand, I invite you to join the Indie Business Network. In addition to entrepreneurial training, we also offer affordable product liability insurance and personal growth and networking opportunities. You can join on an annual or monthly basis, whichever fits your budget and needs.

Join the Indie Business Network today!

Join the Conversation

My favorite part of hosting the Maker Mastermind Show is engaging in the business building and thought provoking conversations that result. After each show, I ask one question. This week, it is:

Question: How do you use video to connect with your target customers on social media? What are your favorite tools? You can leave your comments and thoughts below.

If this article has inspired you, or if you have friends who love local and artisan made products, please share this video on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.