I am pleased to announce the March 2022 Indie Business Book Club pick: Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz.
Do you sometimes feel like people don't appreciate how unique and fabulous your products are? Does it seem like your brand is drowning is a sea of similarity, with no hope of standing out from the crowd on a consistent basis? Are you tired of executing the same marketing strategies that everyone else is using? If you answered “yes” to any of these questions, then I invite you to embrace a new approach to marketing — one that cannot be ignored. Come and read and learn all about it with us at the Indie Business Book Club!
The marketplace is more crowded than ever, and it always will be. But while there is no shortage of companies offering products that are similar to yours, there are ways you can differentiate your products and make them stand out from the crowd. It starts with embracing the notion that people don't care about how great your products are. What they are about is how your products can help them, and the way to influence them to notice that is by being different than everything else they see every day.
In other words, don't be the blah blah blah in your industry.
This book club choice will help you embrace marketing strategies that stand out from the masses, get your target customers's attention, and result in the increased and repeat sales opportunities you need to be successful.
What you'll learn …
In addition to enjoying a fresh and affirming entrepreneurial perspective, here are some of the things you'll learn by reading this book with me:
• how to position your brand to get noticed by your target customers and clients
• how to convert lookers into buyers
• how to separate your brand from the “sea of sameness” that surrounds us these days
• how to influence people to actually take action when they encounter your brand
• and more …
The reading plan progresses in our private members only Facebook group. We will share and discuss valuable takeaways in our weekly Coffee with Donna Maria meetings on Mondays at 12:30pm ET | 9:30am PT.
The link to join Coffee with Donna Maria live will be in your Monday morning member update.
The graphic below shows our easy reading schedule.
About Get Different: Marketing That Can't Be Ignored!
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
This book will help you position your brand to get noticed, attract the best prospects, and convert those opportunities into sales. You need that, right?
About Mike Michalowicz
Mike Michalowicz is the author of several books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His books have been translated into 10 languages and he has spoken to entrepreneurs all over the world.
Get the book for FREE!
Through a special arrangement with our IBN member, Danielle Vincent of Outlaw Soaps, we are pleased to make several copies of Get Different! available to you for free! All you pay is a small shipping and handling fee. You can get your book free (just pay shipping and handling) here. (Thank you Danielle!)
Buy Get Different!
You can also try to find the book on Hoopla, a digital library that allows you to borrow movies, music, audiobooks, and TV shows to enjoy on your digital devices.
Of course, you can also purchase the book at your favorite local book store.
Are you ready? I am.
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private member Facebook group to get started. If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
Feedback and Share
Are you marketing differently? Could you se some new ideas and strategies to make your brand stand out? What do you think needs to happen to differentiate your products from all the others?
Share your comments, questions, and feedback below.
If you'd like to have conversations like this with like-minded success oriented Makers all the time, then join me in the Maker Mastermind community on Facebook.
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