I recently started running a mile and a third every weekday morning. I'm not very fast or graceful, but I am out there, jogging (some would say "slogging"), around a dirt track covered with a light layer of loose gravel. Most of the track is even, but there's a patch where the gravel is piled higher than it is on the rest of the track. Running through it feels a bit like running on light sand at the beach, which of course is much more challenging than running on a level surface.
Each time I round the corner of the track to approach the patch of sand, my legs tell me I can't do it again. That I have to stop and walk through the sand-like area and then start running again on the other side of it. My legs tell me that, even though the sand patch is short and insignificant compared to the rest of the track.
In business too, there are rough patches that we swear we can't get through. They could be times when there's more money due than there is coming in. Or times when we have to perform monotonous and boring tasks in order to keep our businesses going. If you see those times coming at you, instead of listening to the voice inside that says, "I can't do this," listen to (or create) a voice inside that says, "I am doing this, and my business and my life are better off because of it."
If you'd have asked me even a month ago whether I could run a mile and a third without stopping, I would have laughed politely and changed the subject, because the voice inside me said I couldn't do that. But then, I changed the voice inside me and a whole new world is opening up.
Question: Are you avoiding doing things to advance your business because of a voice telling you that you can't do them? Try switching the recording from "I can't" to "I am" and then follow that voice. Let me know if it helps you like it has helped me.
