During my years as a business owner, I have been tempted many times to just stop. Especially in the early days when it seemed like I was spitting into the wind day in and day out. No matter what I did, few people were listening and even fewer were buying. There were times when I pulled back some in order to regroup and stop the hemorrhage of money and frustration, but I never stopped. And I think that's a chief reason why I'm still in business today.
You see, as hard as it is to actually start a business, compared to managing the day to day responsibilities, starting out is a virtual cake walk. The real work begins once the business actually exists, and you have to plug away day after day, month after month, with little return.
But as hard at that is, it's even more difficult to re-start a business after months of stopping. That's why my advice to you is, whatever you do, don't stop. There will be times when money is tight. There will be times when you reach the end of your rope and just want to give up.
But unless you affirmatively decide to go out of business, try to do something each week, even a small thing, to lead your business during hard times so that when they end, you're not stuck having to start a business all over again from scratch.
Question: Have you ever refused to stop, and now credit that decision with saving your business? Have you ever stopped, and had to start all over again and now wish you had kept things going, even on a tiny scale? I'd love to know what your expriences are like so that, whatever they are, we can encourage and lift each other up.