Free Branding Advice for Max Garcia and William Righi
Today's New York Times lead story is about the worsening economy and how people are having to stretch each dollar further to make ends meet. In addition to the traditionally employed, the article also touches upon the plight of the self employed. Consider Max Garcia and William Righi, two small business owners struggling to keep their businesses afloat. Here's what they are doing online to accomplish that goal.
That's right, nothing. At least not from what I can see.
Max and William are today getting thousands and thousands of dollars worth of free publicity by being featured in the New York Times, and I can't find them on the Internet. I can help, but first, let's consider the reasons why their businesses are ailing — reasons that have nothing to do with the economy.
Let's start by looking at how Max and William are using the power of technology to make their services known to the public.
- Despite Max's ability to repair computers, he has done nothing to make his computer expertise known to people who use — computers. A quick Google search on "Max Garcia computer repair denver" revealed the top results after a few paid ads were links to: militaryavenues.com, ripoffreport.com, zoominfo.com, linkinghub.elsevier.com and jesuit.org.
- Even though William is a musician, there's little to no sign of him online. I searched on "William Righi musician los angeles" and turned up a link to today's news story (at a non-New York Times website) and links at these sites: musicianguide.com, popmatters.com and themusic.com.au.
- There's not so much as a peep from William the musician at Myspace.com, where Myspcace.com/williamrighi is available for him to reserve to share his music, a few photos of himself and some video from his latest party gig. I thought every musician had a myspace page!! And www.williamrighi.com is available as a domain name for him to park his very own perfectly branded website!
This is not the 1970s! You need an online presence guys! One of the most widely read newspapers in the universe just gave you a free boost and I can't find you anywhere!
Max and William, if you read or hear about this post, I hope you are not offended. I also hope you are teachable.
So if you'd like to learn a little about how to use technology to brand and market your services so that you can take full advantage of this great New York Times publicity right now, email me.
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