click the orange arrow for a message or read the text underneath
Did you know that the best thing you can do for your business is to talk with people? That's right, talk with them. Not necessarily about what you're selling, though sometimes that's the case, but just talk with them. Instead of looking at that new email message as just another annoying intrusion into your inbox, send a reply, and then ask how the person is doing.
Let people know you appreciate them. If you have a product that suits their needs, tell them about it and let them know how they can purchase it. If not, thank them for contacting you and invite them to subscribe to your newsletter or your blog. Depending on who the person is, you may also invite them to connect with you on Twitter, LinkedIn or MySpace.
If you're looking for a more immediate result, then buy a strategically placed ad at Google or some other site where your customers are. But remember that while Google can get prospects to your website, it cannot also force them to buy anything from it. That's where you and how you treat people comes into play.
There is no shortage of people who want to know about what you have to offer, and today, thanks to technology, it's easier than ever to be a part of their world. But the buzz starts with you and how you treat the people who reach out to you. Treat them well, and whether or not it results in an immediate sale, the benefits will come back to you as you seek to lead them to a solution that will work for them, even when that solution does not lead directly to your shopping cart.
Try it! Next time you get an email from someone who is not yet willing to buy, but who is looking to you for something else, find out what that something else is and try to find a way to help them get it. Helping someone else is not only good for them, it's also good for you — mind, body, soul — and bank account.
Question: Does interacting with people and making them feel special create buzz for your business? How does that happen for you?