November 2, 2009 - Page 2 of 2 - Indie Business Network®

Vault Episode #171: Shiv Singh [Podcast]

PodcastBy Donna Maria November 2, 2009

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The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 171 featuring my interview with Shiv Singh, the author of “Social Media Marketing for Dummies.” Shiv has extensive experience working with some of the world’s largest corporations and specializes in developing unique…

FTC To Host Workshops On "Journalism and the Internet Age"

News and AnnouncementsBy Donna Maria November 2, 2009

On December 1 and 2, 2009, the Federal Trade Commission (FTC) will hold two days of workshops on how the Internet has affected journalism. The workshops come in the wake of the release last month of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which become effective on the first day of…

Campaign For Safe Cosmetics: A New Report

Law and AdvocacyBy Donna Maria November 2, 2009

[This post was originally published on my Twitwall on March 12, 2009. I think it is important for context to share it with you at this blog as well. You can see the comments on the original post beneath the post itself.] A 32-page report (PDF) entitled “No More Toxic Tub” has been released by…

Should You Use Your Real Name Online?

LeadershipBy Donna Maria November 2, 2009

Yesterday, I Tweeted my experience linking from a small business owner’s Twitter page to her website, and not finding her name anywhere. There was also no phone number and no address, yet her products were sold via a shopping cart at her site and her newsletter subscription form required subscribers to enter a first and…

Top 10 Ways For Small Business Owners To Use Twitter Lists

Social MediaBy Donna Maria November 2, 2009

[This post was inadvertently published yesterday. I recalled it, but not before Feedburner picked it up. I apologize for the inconvenience.] A few days ago, Twitter announced Twitter Lists, a great new feature that allows users to create pubic and private lists of people on Twitter. If you read Item #9 on Top Ten Actions…

Don’t Just Own The Water. Own The Pipe.

Social MediaBy Donna Maria November 2, 2009

In case you haven’t heard, Oprah Winfrey will host the final episode of the Oprah Winfrey Show sometime in 2011 when her contract with CBS Corp. (which syndicates her show) expires. At that time, she will turn her attention to a 50-50 joint venture, announced last year, with Discovery Communications called, “OWN: The Oprah Winfrey…

Why You Hate Social Media, And What To Do About It

Social MediaBy Donna Maria November 2, 2009

I recently received an email from a small business owner who said, “I hate social media.” In the next paragraph, she asked me what she could to do grow her business, which relies on the Internet for the vast majority of its sales. While the short answer to that question is, “Use social media,” I…

Even The Media Doesn't Need The Media

Social MediaBy Donna Maria November 2, 2009

This past Sunday, Mike Soltys, a media relations vice president at ESPN, announced the termination of ESPN sports personality Steve Phillips. As you may know, Mr. Phillips has been embroiled in a nasty sex scandal. I don’t watch ESPN, but I’m quite sure that ESPN must have announced this action on the air at some…

Are You Flying Blind With Social Media?

Social MediaBy Donna Maria November 2, 2009

According to the today’s New York Times two Northwest Airlines pilots flew over 100 miles beyond their destination because they were distracted by their laptop computers. For the 90-minutes during which they were flying in the wrong direction, they did not hear more than a dozen air traffic controllers trying to get their attention. They…

Unnecessary Laws, Not Lack Of Funding, Are Destroying America's Small Businesses

Law and AdvocacyBy Donna Maria November 2, 2009

In his December 12 weekly address, President Obama continued to point out the failures of financial institutions and their leaders, and once again lamented that so many small businesses have closed their doors over the past several months. He also expressed his intention to push banks to give small businesses access to lending “they desperately…

What's Your Reporter's Beat?

Social MediaBy Donna Maria November 2, 2009

One of the thousands of things I wanted to be when I grew up was a news anchor, and my major in college was Journalism. While I never worked as a journalist, the fact that I trained to be one explains why I have been an early adapter of the concept that small and independent…

An Open Letter to the Chairman of the Federal Trade Commission

Law and AdvocacyBy Donna Maria November 2, 2009

[This letter is being sent via fax to Chairman Leibowitz today.] The Honorable Jon Leibowitz Chairman Federal Trade Commission Dear Chairman Leibowitz: I am the founder and CEO of Indie Business Media, and the Indie Beauty Network, a trade organization representing 800+ small health, beauty and lifestyle companies. As an advocate for small and independent…

Daily Archives: November 2, 2009