One of the important issues business owners face is how to select, secure, and protect their brand names. Of course, you want a brand name that makes you personally happy and satisfied. On the other hand, the fact that you like a certain name does not mean you can own, secure, and protect it as your own. This is where the notion of trademarks comes in. A trademark is a type of intellectual property that you can claim rights to such that only you can use the name to identify the same types of types of products and services in the marketplace. While the concept may seem straightforward, there are potential pitfalls, which is why we’re diving deep into this important topic.
Our October 2024 Indie Business Book Club selection is All About Trademarks: Everything You Need to Know About Trademarks From a Former USPTO Trademark Examining Attorney by Andrea Hence Evans, Esq. This book was selected to provide Indie Business Network members with a resource to help them understand what a trademark is and how the notion of a trademark applies to their products, services, and business.
What you'll learn …
In addition to enjoying a fresh and affirming entrepreneurial perspective, here are some of the things you'll learn by reading this book with us:
- What a trademark is and is not
- How to apply for and obtain trademark registration for your brand(s)
- Some of the potential trademark pitfalls associated with selecting brand names for your products and services
- … and so much more!
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
About the Author: Andrea Hence Evans, Esq
Andrea Hence Evans, Esq. is an intellectual property attorney at her firm, The Law Firm of Andrea Hence Evans, LLC. Attorney Evans is a former patent examiner and trademark examining attorney at the United States Patent and Trademark Office (USPTO).
Attorney Evans is a graduate of Spelman College and Georgia Institute of Technology (Georgia Tech) in Atlanta, Georgia, where she obtained a Bachelors of Science in mathematics and a Bachelors of Civil Engineering, respectively. She participated in a 5 year dual degree engineering program. After high school, she received the Women in Science and Engineering (WISE) full tuition academic scholarship to Spelman College and Georgia Tech from NASA and worked on numerous engineering projects at Johnson Space Center in Houston, Texas as a summer intern.
Andrea Hence Evans, Esq. is a member of the Texas bar, the United States Supreme Court bar, and a registered Patent Attorney.
She received the 2011 Nation’s Best Advocate of the Year award and the Nation’s Best Advocates: 40 Lawyers Under 40 award from the National Bar Association (NBA) and IMPACT. She was also awarded one of the top 100 most influential lawyers by the Business Journal.
Follow Attorney Evans on Instagram.
Purchase All About Trademarks
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
