Iam pleased to announce our May 2013 Indie Business Book Club pick: The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, by John Gerzema and Michael D'Antonio.
If you are an IBN member, click here to join me in our private Facebook book club group, and request to join in the upper right.
For the past few years, IBN has hosted Business Book Club, a fun and convenient way for IBN members to grow together in business and in life. Our April pick was Lean In by Sheryl Sandberg. That book unleashed some strong opinions about men and women in the workforce and in business. The Athena Doctrine is the perfect follow up, as it's all about how important it is for people to embrace the feminine nature in order to maximize their future success. I cannot wait to dive in with you!
About The Athena Doctrine
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
About John Gerzema
John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on “best of” lists at FAST COMPANY, Inc., and THE WEEK Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others.
In The Athena Doctrine, the authors advocate new ways to solve today's most pressing problems through a feminine lens. The conclusions and recommendations in the book are based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries. The authors are an acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio.
I believe that this is an exciting time in history, when women are stepping up to leadership in new and unprecedented ways. We are using our businesses not only as tools to earn a living, but also to pursue our spiritual goals, and to even change the world in the process. Women small business owners are commanding the respect of all of society's participants and we are breaking strongholds every day as we grow ourselves and our businesses into the future.
I am excited to explore our collective power together!
And we do not want to omit the men! After all, the book is a bout how all of us must embrace feminine traits — not just men. So guys, come on and explore with us. We need each other, and we can learn from and encourage each other.
The reading schedule has been announced in our private Facebook book club group, so if you're an IBN member and you'd like to join us there, you can request access here and you'll be welcomed. If you are not an IBN member, you can join here.