When it comes to growing and nurturing an online business today, the hot button phrase that describes you as the CEO is “content creator.” That is — you must create and share information that attracts a specific type of person to the corner(s) of the internet where your content lives, and give them opportunities to learn, share, and grow with you and your brand.
While creating and sharing content is important, it's only the first step. The next step is to leverage that content to nurture and grow an enthusiastic community. And that is what the May 2023 Indie Business Book Club pick will empower you to do.
Schaefer says that once a person believes in your brand message, there is no longer a need to endlessly scream and shout at them.
When that person is part of your community, you won't need to wield intrusive advertising and marketing techniques!
In this book, you will want to find meaningful ways to connect with customers other than traditional advertising and marketing programs. These can include positive customer experiences, quality products and services, and the contribution your brand makes to making the world a better place—and more!
What you'll learn …
In addition to enjoying a fresh and affirming entrepreneurial perspective, here are some of the things you'll learn by reading this book with us:
- The power of “community as service” to the success of your business and your brand
- How you can use community-based marketing to produce sales opportunities, without sounding sales-y
- Case studies to help you brainstorm ways to leverage social media to grow and strengthen your brand community
- … and so much more!
The reading plan progresses in our private Entrepreneur Members Facebook Group.
The graphic below displays our easy reading schedule.
About Mark Schaefer
Mark Schaefer has more than 30 years of experience in global marketing, organizational development and business consulting. He teaches at Rutgers University.
Follow Mark on Instagram.
Buy Belonging to the Brand
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.