I am pleased to announce the May/June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller.
If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the book together with a live book club meeting on Monday, May 6 at 12:30pm ET in the private Maker Mastermind Facebook community.
Click here to learn how to participate in the Indie Business Book Club.
Building a StoryBrand is the perfect book for our group of creative entrepreneurs to read because it promises to help us clarify our brand message so customers and prospects will listen and engage.
About Building a StoryBrand
In Building a StoryBrand, Donald Miller shares a storytelling framework for describing and discussing your business to customers, prospects, and other stakeholders.
According to the author, there are seven universal story points that all human beings respond to. When you incorporate them into your brand story, you enjoy a distinct competitive advantage.
Among other things, we'll learn the real reason people buy products; how to simplify your brand message so it's easy for people to understand; and how to create effective messaging for websites, brochures, and social media.
About Donald Miller
Don is the author of several books, the latest of which is StoryBrand. He enjoys challenging people to lean into their own personal story, creatively develop and execute the story of their brand, and understand the story of their customers so they can serve them with passion. He lives in Nashville, Tennessee.
Buy Building a StoryBrand
Of course, you can also purchase the book at your favorite local book store.
Are you ready? I am. Join the Indie Business Book Club now at this link!
Feedback and Share
Are you ready to excavate your story and the story of your brand so your customers and prospects will engage in a more authentic way? What are you looking forward to getting out of reading this book? If you are inspired to better yourself by reading and applying the principles in this book, do join us, and feel free to share in the comments below, or share on Facebook, Twitter, and LinkedIn.
