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Tag Archives: brand

#HandmadeChat Q&A No. 29: How to Run a Handmade Business

EntrepreneurshipBy Donna MariaDecember 7, 2012

Every Thursday evening from 8 to 9pm ET, IBN hosts #HandmadeChat, a Twitter talk show to help handmade entrepreneurs sell more products and make more money. While the show is aimed mainly at artisans, crafters and business owners who make and sell handmade consumer products, the topics and discussions can empower and encourage the growth…

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Keeping In Touch With Pen And Ink

LeadershipBy Donna MariaOctober 26, 2010

Donna Maria shares the importance of staying in touch with tangible correspondence, like letters and note cards.

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4 Questions Inspired by Tony Hsieh’s "Delivering Happiness"

Book Club, SuccessBy Donna MariaMay 16, 2010

Donna Maria shares four take-aways from “Delivering Happiness” by Zappos’s CEO, Tony Hsieh.

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Indies On Assignment: Assignment No. 1: Beef Up Your Brand!

SuccessBy Donna MariaNovember 24, 2009

In the 1980’s, a popular commercial for a chain of fast food restaurants featured two elderly ladies praising the “bigness” and “fluffiness” of a hamburger bun. A third lady looks more closely and hollers, “Where’s the beef?” The circus-like music in the background reminds of us how ridiculous it is to praise a flashy hot…

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