This is a guest post by John Easton, a recovering corporate executive turned entrepreneur. Through his Charlotte website design company, John helps small business owners create video, web and multimedia tools that turn “browsers” into “buyers.” Follow John on Twitter at @jeaston1. If you would like to submit a guest post for my blog, please…
This is Part 5 in the “How to Turn Unused Space Into a Video Set” series, and am learning a lot as the dry wall goes up in the new Indie Business TV set. In this video, the contractor says we should be ready to paint and decorate in a few days! All it takes…
After our introductory video, I shared how we plan to control the light, a very important part of planning your set. I also told you about the exciting arrival of the dry wall that will cover our set. Today, I want you to see how the dry wall application is going. Since we are a…
Yesterday was another fun FaceBook Friday! If you missed the previous FaceBook Friday about ways to attract people to your Fan Page, you can read it here.) This week’s question was aimed at getting a sense of what small and independent business owners consider when decided whether or not to join a competitor’s FaceBook Page.…
In yesterday’s video post, I announced the exciting arrival of the dry wall. Today, I am happy to report that we found someone to help us place the dry wall. More about that later. For now, I want to share how we have decided to deal with the window on our set. As I mentioned…
The dry wall is here! Earlier this week, I introduced my husband business partner’s and my new series to teach you how to turn unused space in your garage, basement or office into a video set. If you missed the introductory video, you can watch it here. This video is a short update on the…
My husband business partner and I are turning the unused space in the loft above our detached garage into a studio where I can record and share more videos to empower you to make smart decisions in all aspects of your business. We’re kicking things off with a series of videos to help you turn…
Last year, at my invitation, several members of IBN gathered in our private online networking area to discuss how we could support each other on Twitter. It was decided that on Fridays, each participant would select a person, comment on one of their blog posts and then ReTweet the post on Twitter. The goal was…
Publishing comments at influential blogs in your field can help expand your sphere of influence efficiently and effectively. I call this “comment blogging” (I think I made up that phrase?), and I do it regularly. If done over a period of time, comment blogging can result in new client prospects, exciting collaborations and valuable features…
Donna Maria shares tips on integrating different media outlets for maximum engagement with your customers, clients and friends.
Recently, I interviewed Shiv Singh live on Indie Business Radio. Shiv is the author of Social Media Marketing For Dummies (affiliate link). He is also the Global Social Media lead at Razorfish, a brand engagement company. Shiv thinks that, in some ways, the term social media is a misnomer. In fact, in his social media…
Last week, I shared some tips to spruce up your FaceBook Fan Page. Yesterday, I asked people at the Indie Business FaceBook Fan Page to share their Fan Page links, along with their tips and questions about attracting more people to a FaceBook Fan Page. My goal was to crowd source some new ideas so…
Donna Maria shares commentary on using social media and new technologies to be everywhere your customers are.
Today, I asked people at the Indie Business FaceBook Fan Page to share their Fan Page links, along with their questions and tips about how to use them. My goal was to share easy to implement tips everyone could use to enhance interaction and conversation at their Fan Pages. I got a chance to join…
One of the reasons using social media can be challenging for small business owners is because it is often difficult to quantify the return on social media investment. For example, if you invest a certain amount of time and/or money on social media outreach, how do you assess whether it was a good investment of…
Many small business owners conclude that Twitter is a waste of time without devoting a legitimate amount of time to learning how to use it to discover its potential value when applied to their unique situation. I recently read this post at ReadWriteWeb. It summarizes the results of a study (of sorts) on the value…
This is the third in a series of posts featuring small business owners’ suggestions for things you can do to be successful in 2010. Last week, I told you about Joan Morais, an IBN member who increased her productivity and profitability this year by hiring a virtual assistant. I also told you about Marla Bosworth,…
Donna Maria shares things to consider before ditching your blog in favor of a FaceBook Page.
The comments at my three blogs are always helpful, professional and polite, even when they disagree with my commentary. In fact, the only comments I reject are spam or comments that simply make no sense, usually because they are riddled with spelling and grammatical errors. I am also a frequent commenter at other people’s blogs.…
This is a momentous time in American history for small and independent business owners. That may seem like an overstatement to some, but it’s not. We are in the midst of en economic transition that is creating new opportunities for tiny businesses nationwide. There are many reasons for this transition, and one of them is…
When I quit my corporate job to start my business, the first thing I did was call the vice president of public relations at the company I was leaving and ask her how to get good PR. She referred me to a veteran in the industry who broke the devastating news that my business was…