Launching a business takes discipline, dedication and massive amounts of elbow grease. Choosing a brand name, creating a logo, designing a website, printing marketing materials, opening business accounts, securing financial resources … the list goes on and on. By the time you're done, you feel like you've scaled Mt. Everest — and in a sense, you have!
Once you've done all this work, the last thing you want to do is stand on top of the mountain shouting your awesome news to yourself and the air, right? So what's the cure? How can you make sure that, on launch day, you have hundreds or maybe even thousands of people to share your news with? What's the cure for standing on top of the mountain alone? Technology, that's what!
Business Launch Without Technology. You scale the mountain, raise your hands in victory, fling your business doors wide open and shout to the air that you are open for business. Woop-d-doo! You're excited and you congratulate yourself. You're center stage and you have the spotlight all to yourself. But that's one spotlight you don't want all to yourself.
Business Launch With Technology. You scale the mountain, raise your hands in victory, high-five the other mountain climbers, share each other's good news at your blogs and on Twitter, FaceBook, LinkedIn and other social networking sites (like, say, maybe this one!!?) and have a free board of directors meeting right out of the block to assess what you should do next.
Which Do You Prefer? Some people call it social media. Others call it social networking. Still others call is Web 2.0. I don't care which trendy term you choose. Like me, you may simply call it “technology,” part of the Indie Business Trifecta. What you call it doesn't matter to me. What matters to me is that you start using it before you launch your business, or as soon as humanly possible afterward, so that when you've scaled the mountain, you're not standing at the top, in the glare of the spotlight, all by yourself.
Question: If you have scaled the business launch mountain, how did it feel for you? Had you used technology so you were not standing at the top of the mountain alone? If you are in the business launch process, what are you going to do to avoid having the spotlight all to yourself?