This week's Indie Business Radio Show features Mike Schultz, author of Professional Services Marketing.Here's a short video featuring the book and a program note about next week's show.
(If you are reading this post via email or an RSS reader and can’t see this video, then click here). Details follow. During the show, Mike shared what he says are 3 things services providers must do in order to maximize business development success for the long term:
- Resonate. Your message has to have some punch. It must be memorable. It has to create an impression in the minds of your target customers.
- Differentiate. Your message can't be like everyone else's. You have to differentiate yourself and your services. There are many ways to do this, but unless your approach offers something out of the ordinary, something unique, it will be more difficult for prospective clients to seriously consider what you have to offer.
- Substantiate. Mike says that if you cannot substantiate the claims you make, nothing else you do will matter. People need to know that the results you claim to be able to provide line up with the promises you make.
Listen to the Show You can learn more about how to build a premier service brand and create a culture of success for your consulting services by listening to my interview with Mike in the place most convenient for you. You can download it on iTunes. You can also stream it or download it at my radio show website. Finally, if you like where you are right now at my blog, simply click on the link below to listen right now! Click here to enjoy the companion newsletter for this show. Sponsored by Essential Wholesale, it features the story of how Indie Beauty Network member Liz Zorn conceives of and customizes artisan perfume for her clients worldwide.
Coming Up On August 24 at 1:00pm EST on Indie Business Radio, my guest will be Lisa Nichols, author of No Matter What!: 9 Steps to Living the Life You Love.See you then!