My 3 Blogs

I am often asked what I do. While I am involved in lots of business activities, my initial answer is always the same: I lead the Indie Beauty Network (IBN), a trade organization that provides business and advocacy services to small companies that make health, beauty and lifestyle products, and also to the companies that…

Commentary And Analysis: The FTC's New Blogger And Social Media Advertiser Guides

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…