Is Technology Your Slave, Or Are You A Slave To Technology?
Donna Maria offers thought provoking commentary on the question whether you control technology, or technology controls you.
When A FaceBook Page Is Not A FaceBook Page
Donna Maria shares tips for engaging people at your FaceBook Business Page.
A Behind-the-Scenes Look at the Launching of INDIEgu
Donna Maria shares a frank insider’s look behind the scenes at the launc of INDIEgu, a new e-commerce hub for artisan-made products.
How to Create an Ecosystem For Your Business
Donna Maria shares the importance of building a nurturing community around your business.
How To Avoid Cheesy FaceBook Ads
Donna Maria shares tips for creating more effective ads on FaceBook.
How Indies Can Use FaceBook Places And Other Location-Based Tools To Increase Sales
Donna Maria shares tips for small businesses to use FaceBook Places and other location-based social tools.
Small Business Success Notes To A Young Lady
Donna Maria shares details from her impromptu in-flight mentoring session of an aspiring woman entrepreneur.
How To Avoid Social Media Wipeout
Donna Maria shares three sure-fire ways to avoid getting sucked in and wiped out by social media!
Announcing The New Indie Newsletter Design
Donna Maria announces exciting new features and departments in her weekly Indie newsletter.
Four Ways To Tame The Social Media Beast
Donna Maria shares proactive steps to help you streamline your social media activities.
Podcast: My Interview With Brian Solis: Social Media For Indies
Donna Maria interviews Brian Solis on how Indies can use social media to advance their business interests and improve their bottom line.
10 Free iPhone Apps To Boost Indie Business Productivity
I enjoy my iPhone. In fact, I sometimes wonder what I did before I owned it. I resisted purchasing an iPhone because I once owned and intensely disliked one of these. I’ve made a complete turnaround, and today, we are a happy Apple family. This was the home screen on my iPhone last week. (I’ve…
How To Add A Reviews Tab To Your FaceBook Page
Donna Maria provides step-by-step instructions for adding a Reviews Tab to your FaceBook Page.
3 Easy Ways To Enhance Your Credibility On FaceBook
Donna Maria shares 3 things small business owners can do to interact professionally and expand their sphere of influence on FaceBook.
The Undeniable Imperative of Community
Community is nothing new. We know one when we see one, and we all live in one. But the notion of community as it relates to business success is relatively new to most small and independent business owners because up until now, most have relied heavily on their “quality products” to make those products sell.…
The Sale Is Made Before People Get To Your Website
I talk to many people who are investing a lot of resources in their websites. Since you cannot sell anything without a good website, this is a good thing. What many people don’t embrace, however, is the fact that e-commerce at a website happens after a sale is made. In other words, a sale is…
The Importance of Owning Your Core Marketing Outlets and Content
Donna Maria reminds small business owners not to rely on third parties like Twitter, FaceBook, Posterous, YouTube, etc., for their core marketing outreach.
Should You Join a Competitor’s FaceBook Fan Page?
Yesterday was another fun FaceBook Friday! If you missed the previous FaceBook Friday about ways to attract people to your Fan Page, you can read it here.) This week’s question was aimed at getting a sense of what small and independent business owners consider when decided whether or not to join a competitor’s FaceBook Page.…
Indie Business Roll Call: Week of 2/15/2010
Part of the reason I didn’t publish last week’s roll call last week is because I am in the midst of re-working my business week to accommodate a new fitness routine. I am determined to find a rhythm that allows me to be as healthy as my business is. If I had not worked out…
4 Ways Your Email Newsletter Can Drive Traffic to Your Blog, FaceBook and Twitter Pages
Donna Maria shares tips on integrating different media outlets for maximum engagement with your customers, clients and friends.
Indie Business Radio: An Interview With Shiv Singh
Recently, I interviewed Shiv Singh live on Indie Business Radio. Shiv is the author of Social Media Marketing For Dummies (affiliate link). He is also the Global Social Media lead at Razorfish, a brand engagement company. Shiv thinks that, in some ways, the term social media is a misnomer. In fact, in his social media…