The Best Kept Branding Secret

Domain Name Offers Incomplete But Valuable Protection The United States Patent & Trademark Office reported that it examined a record 323,527 trademark applications in fiscal year 2007. Compare this to 2006, when it reported examining 275,790 applications, a 9% jump from 2005. But filing a trademark registration application can be expensive and time consuming. And…

Wasabi Anyone?

Today, I’m feeling the love from Wasabi Publicity! Wasabi is a PR firm that is chock full of some of the most creative people I know, including my friend and colleague Michelle Tennant. That’s why I was doubly excited when they asked l’il ole me to be a guest speaker at their November Wasabi Club…

Double-Minded Dilemma

Successful Indies Look In One Direction Only A New Testament Bible verse says that a double-minded person is unstable in all his ways. (James 1:8) That’s true, especially when it comes to business. Every day, I speak with Indies who love what they do. They want to make money and maybe even ditch a full-time…

Fear It And Forget It

Don’t Let Camera Shyness Keep You From Your Dream Yesterday I posted my Indie Business TV interview with Karen Williams of Indie Beauty Network member Pockuts. Before the interview, Karen told me she was terrified of being in front of a camera that was capturing her every move. She was afraid that she would say…