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Tag Archives: Branding

Movers and Makers: Artisan Perfume and Jennifer Hardaway of KleanSpa in Burbank, California

Featured MembersBy Donna MariaMay 7, 2014

Indie Business Network members are some of the most creative people in the world. They come from near and far, even in the smallest towns in America, they are creating a whole new way to integrate life and business. Today, I’m excited to tell you about one of them: Jennifer Hardaway of KleanSpa in Burbank, California.…

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whiskey bottom candle company

Branding Tips for Handmade Entrepreneurs, from Whiskey Bottom Candle Company

Featured MembersBy Donna MariaApril 14, 2014

Indie Business Network members are some of the most creative people in the world. Not only do they design and produce amazing products, but they also have creative ways to showcase and market them. From very cool logos to fun-to-watch videos (like the one below), there is never a dull moment when it comes to…

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#HandmadeChat Q&A No. 29: How to Run a Handmade Business

EntrepreneurshipBy Donna MariaDecember 7, 2012

Every Thursday evening from 8 to 9pm ET, IBN hosts #HandmadeChat, a Twitter talk show to help handmade entrepreneurs sell more products and make more money. While the show is aimed mainly at artisans, crafters and business owners who make and sell handmade consumer products, the topics and discussions can empower and encourage the growth…

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#HandmadeChat No. 24: How To Manage Multiple Twitter Accounts

Social MediaBy Donna MariaOctober 26, 2012

Every Thursday evening from 8 to 9pm ET, IBN hosts #HandmadeChat, a Twitter talk show designed to help handmade entrepreneurs sell more of the products they make. While the show is aimed mainly at members of IBN and artisans who make handmade consumer products, the topics and discussion can empower and encourage the growth of…

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Video: After Your Final Status Update

Social MediaBy Donna MariaAugust 13, 2011

Donna Maria shares a TED video where Adam Ostrow discusses how new technologies may help you live forever?

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6 Rules to Reinvent Your Brand (Audio Podcast)

Social MediaBy Donna MariaMay 3, 2011

Donna Maria interviews author and business strategist Tim Pearson about 6 ways to reinvent your brand.

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Video: Three Reasons To Add Video To Your Business In 2011

Social MediaBy Donna MariaDecember 17, 2010

Donna Maria shares commentary on the power of video, and how it relates to fun, relationships, and personal branding.

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Video: Three Things Small Business Owners Should Know About FaceBook's New Profile Pages

Social MediaBy Donna MariaDecember 5, 2010

Donna Maria shares preliminary thoughts about FaceBook’s new profile page layout, launching December 6, 2010.

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How To: Introduce Young Children To Social Media

Social MediaBy Donna MariaDecember 2, 2010

Donna Maria shares how she is introducing her children to social media, with tips and ideas for you to consider.

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How To: Promote Your Business On Indie Business Podcast

News and AnnouncementsBy Donna MariaNovember 20, 2010

Donna Maria shares how to enjoy her weekly podcast, and how IBN members can appear as co-hosts!

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Rule #1: Lead Decisively

LeadershipBy Donna MariaOctober 28, 2010

Donna Maria shares thoughts on The Gap’s logo change (and change back), and on the importance of decisively leading your brand.

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Keeping In Touch With Pen And Ink

LeadershipBy Donna MariaOctober 26, 2010

Donna Maria shares the importance of staying in touch with tangible correspondence, like letters and note cards.

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A Behind-the-Scenes Look at the Launching of INDIEgu

News and AnnouncementsBy Donna MariaOctober 15, 2010

Donna Maria shares a frank insider’s look behind the scenes at the launc of INDIEgu, a new e-commerce hub for artisan-made products.

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Ten Easy Tips For Using Video To Build Your Brand Online

Social MediaBy Donna MariaJuly 1, 2010

Donna Maria shares 10 easy tips anyone can use NOW to use video to build their brand online.

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Five Specific Actions You Can Take To Build Your Personal Brand

SuccessBy Donna MariaJune 3, 2010

Each day, small business owners fail to maximize the most valuable asset they have: themselves. They invest hours creating marketing copy that touts the benefits of their products. They spend a small fortune on a website. They plunk down thousands on ingredients, supplies, labels and everything else. While those things are important, none of them…

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4 Questions Inspired by Tony Hsieh’s "Delivering Happiness"

Book Club, SuccessBy Donna MariaMay 16, 2010

Donna Maria shares four take-aways from “Delivering Happiness” by Zappos’s CEO, Tony Hsieh.

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Indie Business Shout Out: Branding and Blue Flour Cookie Goodness!

SuccessBy Donna MariaMay 15, 2010

Donna Maria shares the branded Indie logo cookie, a gift from Blue Flour Bakery in Columbia, South Carolina.

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Join Me For: 5 Global Consumer Behavior Trends Affecting Your Brand

SuccessBy Donna MariaMay 11, 2010

Donna Maria announces the next IBN member “30-Minute Beauty Break,” with guest Marc Sampogna of Canopy Brand Group, discussing: “5 Global Consumer Behavior Trends Affecting Your Brand.”

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How Disqus Can Help You Be Successful Online

Social MediaBy Donna MariaApril 1, 2010

Donna Maria shares how using Disqus and other blog content management systems create influence and help you expand your brand.

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Indies On Assignment: Assignment No. 1: Beef Up Your Brand!

SuccessBy Donna MariaNovember 24, 2009

In the 1980’s, a popular commercial for a chain of fast food restaurants featured two elderly ladies praising the “bigness” and “fluffiness” of a hamburger bun. A third lady looks more closely and hollers, “Where’s the beef?” The circus-like music in the background reminds of us how ridiculous it is to praise a flashy hot…

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Why You Hate Social Media, And What To Do About It

Social MediaBy Donna MariaNovember 2, 2009

I recently received an email from a small business owner who said, “I hate social media.” In the next paragraph, she asked me what she could to do grow her business, which relies on the Internet for the vast majority of its sales. While the short answer to that question is, “Use social media,” I…

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