8 Benefits of Using Social Media Before Your Business Launches

Are you gearing up to launch your dream business? If so, congratulations! You are well on your way to the one of the most challenging and fulfilling experiences of your life. You probably already know that social media must be a part of your success story, but what you may not know is that, once you have an idea of the type of business you want to launch, you should start using social media before … [Read more...]

The Fall 2015 30-Day Blog Your Brand Challenge Starts Today!

Yes, that's right, another 30-Day Blog Your Brand Challenge starts today! In June of this year, one of my members (Stacia Guzzo, if you want to know which one) told me that she had seen stunning increases in traffic to her website since she started blogging more regularly. Since I have been a blogger for over a decade, this was no surprise to me. What was somewhat surprising was that she said she … [Read more...]

Introducing Blog Swap (#BlogSwap) For Makers and Creative Entrepreneurs

Earlier this year, I opened my Blog Your Brand Training Project to all Makers and Creative Entrepreneurs. Since then, nearly 200 (189 as of today, to be exact) Makers with blogs businesses are leveraging our blogs to build community and attract increasing numbers of targeted visitors to our websites. Our first #BlogSwap is Monday, October 12, so get on board now if you want to benefit! Read on to … [Read more...]

How to Use a Blog to Attract More Customers to Your Website

As you probably know, I'm a big believer in the power and wisdom of using a blog to attract more customers to your website. Attracting customers is not the only reason I believe blogging is critical to your success as an entrepreneur (here are other reasons), but it's one of the big ones. After nearly 16 years in business, I have concluded that there is no better effective and sustainable … [Read more...]

5 Steps to Participating in Facebook Groups Without Being Salesy

Last month, I wrote a post called 8 Ways to Add Value to Professional Facebook Groups. This companion post drills down a bit more to share a 5-step approach to promoting your business in Facebook groups without being "that smarmy, slimy, salesy person." I have seen some otherwise healthy Facebook groups and forums in other places disintegrate into smarmy advertising walls, sometimes causing … [Read more...]