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Category Archives: Social Media

The Small Business Marketing Imperative

Social MediaBy Donna MariaDecember 10, 2012

Earlier this month, I had an interesting conversation with a local store owner who is having trouble getting her store off the ground. She opened in September with a ribbon cutting party (I attended), and was well received in the community. Her space is located in an area with good foot traffic. Stores around her…

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#HandmadeChat Q&A No. 28: 10 Steps To An Efficient, Effective Content Marketing System

Social MediaBy Donna MariaNovember 30, 2012

10 steps to an efficient, effective content marketing system.

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How To Request a LinkedIn Recommendation

Social MediaBy Donna MariaNovember 13, 2012

I enjoy opportunities to use LinkedIn to recommend the work and/or products of people who have enhanced my life. Since I frequently receive requests for recommendation from people whose work or products I have never tried, I thought I’d share these tips to help you request LinkedIn recommendations that maximize your chances of receiving a…

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#HandmadeChat No. 24: How To Manage Multiple Twitter Accounts

Social MediaBy Donna MariaOctober 26, 2012

Every Thursday evening from 8 to 9pm ET, IBN hosts #HandmadeChat, a Twitter talk show designed to help handmade entrepreneurs sell more of the products they make. While the show is aimed mainly at members of IBN and artisans who make handmade consumer products, the topics and discussion can empower and encourage the growth of…

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#Handmade Chat No. 22: How To Encourage Positive Interaction At Your FaceBook Page

Social MediaBy Donna MariaOctober 13, 2012

Donna Maria shares Tweets from #HandmadeChat No. 22: How To Encourage Positive Interaction At Your FaceBook Page

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Learn How To Use FaceBook Ads To Sell Handmade Products On Our Call Tonight

Social MediaBy Donna MariaOctober 3, 2012

Have you considered using FaceBook ads to promote your handmade products? Maybe you’ve pondered it, but with budgets being so tight, you’re not sure you want to give it a try. Wouldn’t you like to talk with someone who has taken the plunge — and is selling more products as a result? Of course you…

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Ask Indie Business: “Should I Sell Information About How To Get Products Onto Retail Store Shelves?”

Social MediaBy Donna MariaApril 26, 2012

Q: “Dear Indie Business: I need your advice on something. I have been getting a lot of inquiries from people asking how I got my products into Whole Foods Market and other stores. Should I give this information away or write an ebook on the process? I have found when I try to help others…

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3 Easy Tips To Make Your Blog Shine

Social MediaBy Donna MariaApril 23, 2012

excerpt should go here

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Why You Should Keep Blogging

Social MediaBy Donna MariaApril 21, 2012

A few days ago, USA Today published More Companies Quit Blogging, Go With FaceBook Instead. Huh? I don’t get it. You know I don’t get it, especially if you read this 2009 post about why a blog adds more long term valuable to your business than a FaceBook Page could ever add. Sure, it takes…

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My Video Interview With Alfred Edmond, Jr. (Please Leave a Comment So I Can Win!)

Social MediaBy Donna MariaMarch 23, 2012

Donna Maria interviews Alfred Edmond, Jr. of Black Enterprise Magazine about health and fitness, the “creative economy,” social media, and small business success.

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Tips For Organizing Multiple Twitter Accounts

Social MediaBy Donna MariaMarch 11, 2012

Donna Maria shares tips to help you organize multiple Twitter accounts without being overwhelmed.

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#271: How To Sell The Way Your Customers Buy [Podcast]

Social MediaBy Donna MariaMarch 8, 2012

Donna Maria interviews Kristin Zhivago, the Revenue Coach, about simple techniques you can use to maximize your sales.

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3 Mindset Musts For Effective Use Of Social Media

Social MediaBy Donna MariaFebruary 21, 2012

Donna Maria interviews Dawn Fitch about the mindset needed to use social media effectively for your small business.

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Podcast No. 274: Stop Being So Spoiled And Make Something Happen (Or, My Interview With Carrie Wilkerson, The Barefoot Executive)

Leadership, Social MediaBy Donna MariaFebruary 11, 2012

Donna Maria and Carrie Wilkerson deliver hard-hitting advice for seasoned and would-be entrepreneurs alike.

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Podcast No. 266: How Online Platforms Can Help (Or Hurt) Your Business

Social MediaBy Donna MariaJanuary 30, 2012

Donna Maria and author and speaker Phil Simon discuss tips for building a solid platform to support your business.

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5 Ways To Use Photo And Video Sharing To Support And Nurture Your Brand At An Event

Social MediaBy Donna MariaJanuary 11, 2012

Donna Maria shares fun ways to use your smart phone at events to further your brand and overall business purposes.

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Ask dM: How Do I Use Local Events and MeetUp To Promote My Business?

Social MediaBy Donna MariaDecember 15, 2011

Donna Maria answers a reader’s question about how using local events and Meetup.com to her business.

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I'll be Tweeting and FaceBooking Indie Beauty Network Cyber Monday deals tomorrow!

Social MediaBy Donna MariaNovember 27, 2011

Donna Maria Tweets IBN member Cyber Monday deals!

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How To Develop A Branded Content Strategy

Social MediaBy Donna MariaNovember 14, 2011

Donna Maria shares top 3 things holding you back from developing your own branded content, and what you can do about it.

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Transcript: #HandmadeChat No. 4: How To Integrate Your Blog And Twitter To Boost Your Business

Social MediaBy Donna MariaOctober 28, 2011

Donna Maria shares the transcript from #HandmadeChat No. 4: How To Integrate Your Blog And Twitter To Boost Your Business

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Say "Boo!" To 7 Deadly Small Business Mantras

Leadership, Social MediaBy Donna MariaOctober 25, 2011

Donna Maria shares how to overcome 7 of the most deadly small business mistakes

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