Meet Indie Business Book Club Leader Amber Malcom

I am pleased to introduce the Indie Business Book Club leader for the May-June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. You can read more about this book and how the book club works at this link. Amber is the founder and CEO of Shabby Chick Cleaners in Duncan, Oklahoma. Under Amber's leadership, Shabby Chick has … [Read more...]

4 Ways to Create Content Without Completely Losing Your Mind

On this episode of the Maker Mastermind Show, I was asked to share some of my best content creation ideas. This question is very frequently asked because we are bombarded today with a dizzying array of ways to connect with customers and prospects through the content we create. It's overwhelming if you try to embrace every little thing, so my challenge in this episode was to share how I manage to … [Read more...]

May-June 2019 Indie Business Book Club: Building a StoryBrand

I am pleased to announce the May/June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the book together with a live book club meeting on Monday, May 6 at 12:30pm ET in the private Maker Mastermind … [Read more...]

Four Easy Ways to Improve Your About Page

On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read more...]

April 2019 Master Class: New Cosmetics Legislation

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and fun. Cosmetics Legislation Update Several … [Read more...]