May-June 2019 Indie Business Book Club: Building a StoryBrand

I am pleased to announce the May/June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the book together with a live book club meeting on Monday, May 6 at 12:30pm ET in the private Maker Mastermind … [Read more...]

Four Easy Ways to Improve Your About Page

On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read more...]

April 2019 Master Class: New Cosmetics Legislation

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and fun. Cosmetics Legislation Update Several … [Read more...]

Top 3 Newsletter Publishing Secrets

If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I'm talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If you do not consistently publish a newsletter, you must be ignoring the advice of … [Read more...]

How to Personalize Your Personal Brand

This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When you speak for your brand, you speak a language that is impossible to duplicate, … [Read more...]